I stumbled over the release of this single by pure coincidence since I was browsing through some videos on YouTube and this MV popped up as a suggestion on the sidebar. The preview image for the MV was disturbing enough so I thought I would just give the video a shot.
The music video was disturbing enough. The gothic effects, the liberal usage of horror movie tropes, and the eerie details in the set were very commendable. Though the plot of the MV was sparse and quirky, I really enjoyed the amount of effort that was put into this music video as it definitely shows that though the music video is dying and struggling to stay relevant in the US, MVs are still alive and well in South Korea. Lee Jung Hyun truly commits to her role as the creepy witch/ghost/doll/resident of the haunted house (I mean, was I the only one who was incredibly rattled during the beginning of the MV when she had that eye makeup on and flashed that malicious smirk when the poor guy checked out the dollhouse inside the house?).
On the musical side, I was a little put off at first when the song first blared on the MV because I was expecting a darker song. Instead, V is a very upbeat song with this very quirky and sassy energy. I was instantly hooked by the faint incorporation of electro-swing; something about resuscitating 1920s jazz with electronic dance music just makes things catchy and appealing to me.
Of course, this song just has to follow suit to the genre-mashing trend that has been prevalent in k-pop this year so far. The verses and chorus sport this mischievous, ragtime-like piano chord progression that teeters in the background while snippets of some horn instrument and this thumping, strong beat drive the song forward. The pre-chorus however is this blaring, electronic section that shifts the song to a chord progression that sounds eerily more cheery than the rest of the song. This contrast really prevents the song from sounding repetitive and boring as it helps hype up the energy of an already frenetic track. Though key changes are normally considered very cheesy, the key shift at the end of this song really augmented the whole Broadway-esque, over-the-top feel that I felt like this song was going for.
Very interesting, upbeat track. At the very least, check out the horror movie-themed MV.